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Case study

Duly — verified constituent voices, AI-assisted summaries, and transparent dashboards

In modern democracies, real constituent input is buried by spam, mass campaigns, and fragmented channels. Duly restores the civic feedback loop: verify the messenger, structure the message, and make the response visible.

  • Pre-alpha (soft launch • Jul 2025)
  • Verified constituents
  • AI topic/sentiment/urgency
  • Public transparency portal

Executive overview

Duly is a civic engagement platform that verifies constituent identity, turns natural-language input into structured insight for staff, and publishes anonymized district trends so the public can see where issues stand.

  • Verified voices: residency check + one-time code; district routing.
  • AI summaries, not decisions: topic, sentiment, urgency, deduplication; staff stay in control.
  • Transparency: a public portal shows anonymized issue trends and official responses.
  • Privacy by design: no public PII; redaction and audit trail across the pipeline.

Problem

Offices are swamped with unverified, unstructured messages. Real constituent voices are diluted; staff rely on filters and scripts; the public can’t see if concerns led to action.

  • Fragmented channels: email, web forms, calls, social DMs — no unified intake.
  • No verification: offices can’t trust residency or constituency at scale.
  • Low signal-to-noise: mass campaigns/bots bury everyday residents.
  • Opaque outcomes: citizens rarely see if/when an issue is addressed.

Who it serves

Constituents

  • One verified place to be heard by the correct office.
  • See how your input contributes to district trends.
  • Opt-in follow-ups when leaders respond or act.

Politicians & staff

  • Noise-free inbox: verified messages, clustered by topic/sentiment/urgency.
  • Dashboards to detect emerging issues and track response SLAs.
  • Publish official responses to the public portal with one click.

General public

  • District-level, anonymized summaries of what people raise.
  • See responsiveness over time without exposing personal data.

Product principles

  • Verified voices only: input counts after residency verification.
  • Privacy-first: PII is redacted; public data is aggregated and anonymized.
  • Transparency without partisanship: issue- and data-driven, not editorial.
  • AI as a tool: assists with summaries; humans decide and publish.
  • Build for trust, not engagement metrics: fast, respectful UX — finish in under 5 minutes.

What ships in the MVP

Included

  • Constituent verification (ZIP + email/SMS; optional higher assurance).
  • Message intake (structured prompts, free text, voice-to-text).
  • AI summarization: topic, sentiment, urgency; deduplication and spam guard.
  • Staff dashboard: clusters, filters, message review, “needs reply/escalate”.
  • Public portal: anonymized trends, published responses.
  • Notifications: follow-ups on topics users care about.
  • Accessibility (WCAG 2.1+), mobile-first layout.

Out of scope (Phase 2+)

  • Mass outreach campaigns, real-time chat.
  • Advanced analytics beyond core trends.
  • Full voter-roll integrations; multilingual beyond English.

How it works (pipeline)

Verify the sender → structure the message → route by policy/SLA → staff act → publish anonymized outcomes.

For staff

  • Verified, deduped inbox with safe-handling lane for threats.
  • Clusters show volume, sentiment, subtopics, and urgency.
  • Publish official responses to close the loop publicly.

For constituents

  • Simple input; clear confirmation; optional follow-ups.
  • See how your message contributes to district-level trends.

Success metrics (pilot targets)

↑ verification
% verified users submitting monthly
< 24h
Time-to-first-response
−50%
Time-to-resolution
30–60%
Automation/deflection on common requests
↑ transparency
% feedback summarized & published

Additional measures: NPS (constituents & staff), model accuracy vs. human review, public dashboard engagement.

Architecture & feasibility

High-level design (NDA-safe)
  • Multi-tenant: strict tenant isolation; scoped access; per-district config.
  • Verification: ZIP + email/SMS; optional higher-assurance integrations later.
  • AI pipeline: topic clustering, sentiment/urgency, dedup/spam; human-in-the-loop for pilots.
  • Governance: PII redaction, hashed IDs, immutable audit/export; WCAG 2.1+.
  • Public data: anonymized aggregates streamed to the transparency portal.

Risks & mitigations

  • Identity & integrity: start simple; explore voter-file partnerships; log metadata for audit.
  • AI accuracy: human review in pilots; confidence scores; flagging to improve models.
  • Adoption: begin with willing offices; deliver clear value (weekly trend briefs).
  • Spam/abuse: verification, rate limits, heuristics; safe-handling lane for threats.
  • Legal/ethical: privacy counsel; opt-in transparency; third-party audits where applicable.

What I owned

  • Product thesis, principles, and MVP scope; stakeholder interviews.
  • Architecture and data governance; verification strategy; AI prompting & evaluation.
  • UX for intake, cluster review, public transparency, and audit logs.
  • Delivery leadership: CI/CD, security posture, incident playbooks, pilot success cadence.

Pilot with Duly

We’re inviting 5–10 additional pilot municipalities. If verified voices and transparent follow-through would help your community, let’s talk.

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